Brand Guidelines: The Lustre Collective Inc.
1. Introduction
These Brand Guidelines outline the proper use of The Lustre Collective Inc.'s ("Company") name, logo, and associated brand elements. The goal is to maintain consistency, protect the integrity of the brand, and ensure all usages align with the Company's values and mission. All references to the "Brand Assets" include the Company name, logo, colors, shapes, typography, and any related visual or textual elements.
The Company specializes in Lustre-based solutions, providing expertise in high-performance computing and storage systems. Any use of Brand Assets must reflect this professional, innovative identity.
2. Brand Assets Overview
- Company Name: The name may be displayed as "The Lustre Collective Inc.", "The Lustre Collective", or "TLC". Always display in title case, with "The" capitalized when starting a sentence or as part of the full name.
- Logo: The official logo consists of a stylized monogram on the left, formed by curved stripes in gradients of blue representing the initials "TLC", followed by the text "the Lustre collective" in a bold, sans-serif font with rounded edges, all in shades of blue. The background is transparent, though it may appear on dark backgrounds for contrast.
- Colors: Primary palette includes shades of blue: Light Blue (#ADD8E6), Medium Blue (#0000FF), Dark Blue (#00008B). These colors represent innovation, reliability, and depth. Secondary colors may be used sparingly with approval.
- Typography: Use bold sans-serif fonts like Arial Bold or similar for all text associated with the brand to match the logo's retro-inspired style. Bold for headings, regular for body text.
3. Usage Rules
The Brand Assets may only be used with written authorization from the Company. Requests for use must be submitted in writing to legal@lustrecollective.com, detailing the intended context, medium, and duration.
- Modifications: The name display, logo, colors, and shapes cannot be modified in any way other than resizing proportionally. No distortions, recoloring, reconfigurations, or additions are allowed.
- Clear Space: Maintain a minimum clear space around the logo equivalent to the height of the "L" in "Lustre". No other elements should encroach on this space.
- Size and Scalability: The logo may be scaled proportionally but must remain legible. Minimum size: 1 inch in width for print, 100 pixels for digital.
- Placement: Use on light or dark backgrounds with sufficient contrast. Prefer white or light backgrounds for primary logo; use inverted version on dark backgrounds if approved.
4. Permitted and Prohibited Uses
Do's
- Use the Brand Assets in authorized marketing materials that promote collaborative partnerships, such as joint press releases.
- Resize proportionally for different mediums (e.g., websites, print ads).
- Pair with complementary visuals that align with the Company's tech-focused identity.
- Obtain written approval for each specific use case.
Don'ts
- Use for any criminal activities or purposes that violate laws.
- Use in contexts that could damage the Company's reputation, such as controversial, unethical, or negative associations.
- Use by or for competitors, or in ways that imply endorsement of competing products/services.
- Modify colors, shapes, proportions, or add elements without approval.
- Use without prior written authorization from the Company.
5. Authorization and Enforcement
All uses of Brand Assets require prior written authorization. Unauthorized use may result in legal action, including demands to cease and desist, and claims for damages. The Company reserves the right to revoke authorization at any time if usage violates these guidelines.
For questions or authorization requests, contact: marketing@thelustrecollective.com.
6. Updates to Guidelines
These guidelines may be updated periodically. Authorized users are responsible for adhering to the most current version available at https://thelustrecollective.com/brand_guidelines.
